Corporate Identity Questionaire

1) What is your business?
It is a competitive equestrian facility (riding stable). 

2) Describe your business in one sentence
A riding stable for the serious competitor, wishing to compete at shows across the country.

 3) Who is your target audience?
Anyone and everyone. Anyone who is serious about their equestrian career. Beginners to the very advanced of riders.

 4) Who are your competitors?
equestrian stables just like mine who compete on the same circuit, with beautiful barns/facilities, grooms,top quality trainers/professionals with specialties in the hunters/jumpers/equitation.

 5) What makes them better/worse than your product/service?
Since most if not all of the top barns in the country are all extremely similar I would say that none of them are worse. The fees may differ slightly depending on who you are training with, boarding, show fees, training fees (at home/shows, having a groom, and other factors but that would be it. I would say no seriously competitive stable is any better than another, it is the clients opinion and what they are looking for for themselves and their horses.

 6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
No.

7) (If your answer to #6 is no, skip this question)
 What do you like about it and what don’t you like about it?

 These following questions might seem silly, but their purpose is to help generate ideas.
1) How do you want your image to be seen in two years?
A highly competitive, serious, competition stable with top of the line facilities, trainers, care, and horses. Also a stable whose students produce winning results. 

2) If your company was an animal, what animal would it be and why?
A horse because horses are what this business is all about.

 3) If your company/brand was a person, who would it be and why?
Beezie Madden (has competed in the olympics multiple times with medals)or Reed Kessler (youngest to ride in Olympics this summer).

 4) If your company/brand was an object, what would it be?
A blue ribbon or a trophy.

 5) If your customer was a cartoon character, who would it be?
Probably Sarah Whitney from the cartoon Horse Land, because she is competitive, friendly, and encourages others to do their best and have fun.