final project

So this is it! This is my final work! Because of my personal knowledge of the sport and business making the brochure specifically was not a challenge for me. I really enjoyed this project because as a little girl I either wanted to become an olympic rider or own my own stable. I am really proud of my project and how far I've come in this class! I knew absolutely nothing at the beginning of the semester and now I have such a greater appreciation for this! I got my images from http://www.stockvault.net/photo/106384/farm-nature,Horses In A Stable by Petr Kratochvil,Horse Jumping by EDWARD McCABE,Horses by Petr Kratochvil and the rest are mine, with the exception of the ribbons which a friend let me use! The font I used is minion pro, I did not want to use anything to cursive-y and I used Apple Chancery for my name on the business card! I used that font on the business card because I thought it was pretty and was intrigued by the name! Like I said earlier I am very happy and proud of my project!

check point critique

brochure sketch

Corporate Identity Questionaire

1) What is your business?
It is a competitive equestrian facility (riding stable). 

2) Describe your business in one sentence
A riding stable for the serious competitor, wishing to compete at shows across the country.

 3) Who is your target audience?
Anyone and everyone. Anyone who is serious about their equestrian career. Beginners to the very advanced of riders.

 4) Who are your competitors?
equestrian stables just like mine who compete on the same circuit, with beautiful barns/facilities, grooms,top quality trainers/professionals with specialties in the hunters/jumpers/equitation.

 5) What makes them better/worse than your product/service?
Since most if not all of the top barns in the country are all extremely similar I would say that none of them are worse. The fees may differ slightly depending on who you are training with, boarding, show fees, training fees (at home/shows, having a groom, and other factors but that would be it. I would say no seriously competitive stable is any better than another, it is the clients opinion and what they are looking for for themselves and their horses.

 6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
No.

7) (If your answer to #6 is no, skip this question)
 What do you like about it and what don’t you like about it?

 These following questions might seem silly, but their purpose is to help generate ideas.
1) How do you want your image to be seen in two years?
A highly competitive, serious, competition stable with top of the line facilities, trainers, care, and horses. Also a stable whose students produce winning results. 

2) If your company was an animal, what animal would it be and why?
A horse because horses are what this business is all about.

 3) If your company/brand was a person, who would it be and why?
Beezie Madden (has competed in the olympics multiple times with medals)or Reed Kessler (youngest to ride in Olympics this summer).

 4) If your company/brand was an object, what would it be?
A blue ribbon or a trophy.

 5) If your customer was a cartoon character, who would it be?
Probably Sarah Whitney from the cartoon Horse Land, because she is competitive, friendly, and encourages others to do their best and have fun.

Lyrical Collage

I love fairytales and happily ever after's so that was my inspiration along with Taylor Swift's song "enchanted" which is where I came up with the unicorn, barbie fairy dolls and the pretty background for this collage. If you look closely at the story book it says "and they lived happily ever after".

custom graphic

I found the silhouette of the Fresian horse at http://webclipart.about.com/od/hobbiesinterests/tp/Clip_Art_Of_Horses.htm I'm really happy with how this turned out! I think it is really cute!

self-insertion

I don't know why but this assignment was tough for me. But I did it!